[About]
[About me]
Hi, I’m Desirée J. Rodriguez, a multidisciplinary UX and Visual Designer passionate about creating design systems that move people. I blend strategy, storytelling, and user experience to build work that feels authentic, elevated, and purposeful.
My focus is on crafting visuals that connect emotion with performance, translating creative vision into seamless digital and physical experiences. I design with intention, clarity, and a deep respect for how people interact with brands in their everyday lives.
Design is intelligence made visible.
-Alina Wheeler
[What Can I Do]
Human-Centered Approach
Designing experiences that prioritize user needs and behaviors.
Human-Centered Approach
Designing experiences that prioritize user needs and behaviors.
Human-Centered Approach
Designing experiences that prioritize user needs and behaviors.
Problem-Solving Expertise
Transforming challenges into simple, impactful solutions.
Problem-Solving Expertise
Transforming challenges into simple, impactful solutions.
Problem-Solving Expertise
Transforming challenges into simple, impactful solutions.
Leadership in Design
Guiding teams and projects with clarity and vision.
Leadership in Design
Guiding teams and projects with clarity and vision.
Leadership in Design
Guiding teams and projects with clarity and vision.
[Experience]
Digital Marketing Creative + Web Experience
Weston Table
2024-2025
Weston, MA
Designed + produced daily email, web, and social creative, building a modular system that cut build time by ≈ 40 % and lifted CTR ≈ 32 %.
Introduced AI-assisted photo, copy, and workflow automation across departments to speed production and expand creative capability.
Directed seasonal catalog and book layouts, refined color + typography systems, and aligned UX/UI updates within Shopify collections.
Digital Marketing Creative + Web Experience
Weston Table
2024-2025
Weston, MA
Designed + produced daily email, web, and social creative, building a modular system that cut build time by ≈ 40 % and lifted CTR ≈ 32 %.
Introduced AI-assisted photo, copy, and workflow automation across departments to speed production and expand creative capability.
Directed seasonal catalog and book layouts, refined color + typography systems, and aligned UX/UI updates within Shopify collections.
Digital Marketing Creative + Web Experience
Weston Table
2024-2025
Weston, MA
Designed + produced daily email, web, and social creative, building a modular system that cut build time by ≈ 40 % and lifted CTR ≈ 32 %.
Introduced AI-assisted photo, copy, and workflow automation across departments to speed production and expand creative capability.
Directed seasonal catalog and book layouts, refined color + typography systems, and aligned UX/UI updates within Shopify collections.
Design Advisor + Social Media Coordinator
Wayfair / AllModern
2022 – 2024
Boston, MA
Design Advisor + Social Media Coordinator
Wayfair / AllModern
2022 – 2024
Boston, MA
Design Advisor + Social Media Coordinator
Wayfair / AllModern
2022 – 2024
Boston, MA
Video + Motion Designer
Milton Access TV
2023-2024
Milton, MA
Video + Motion Designer
Milton Access TV
2023-2024
Milton, MA
Video + Motion Designer
Milton Access TV
2023-2024
Milton, MA
Graphic Design & Print Assistant
East Coast Printing
May 2022- May 2023
Hingham, MA
Graphic Design & Print Assistant
East Coast Printing
May 2022- May 2023
Hingham, MA
Graphic Design & Print Assistant
East Coast Printing
May 2022- May 2023
Hingham, MA
[Education]
UX | UI Certificate
Google Career Certificates – Online
2025
In progress to complete the Google UX Design Professional Certificate, covering end-to-end UX processes including user research, wireframing, prototyping, and usability testing.
UX | UI Certificate
Google Career Certificates – Online
2025
In progress to complete the Google UX Design Professional Certificate, covering end-to-end UX processes including user research, wireframing, prototyping, and usability testing.
UX | UI Certificate
Google Career Certificates – Online
2025
In progress to complete the Google UX Design Professional Certificate, covering end-to-end UX processes including user research, wireframing, prototyping, and usability testing.
Bachlors of Science in Graphic Design
Curry College — Milton, MA
2020-2024
Summa Cum Laude · VPA Honors Graduate · Dean’s List
Bachlors of Science in Graphic Design
Curry College — Milton, MA
2020-2024
Summa Cum Laude · VPA Honors Graduate · Dean’s List
Bachlors of Science in Graphic Design
Curry College — Milton, MA
2020-2024
Summa Cum Laude · VPA Honors Graduate · Dean’s List
Minor in Photography
Curry College — Milton, MA
2020-2024
Explored narrative composition, lighting, and visual direction through analog and digital mediums.
Minor in Photography
Curry College — Milton, MA
2020-2024
Explored narrative composition, lighting, and visual direction through analog and digital mediums.
Minor in Photography
Curry College — Milton, MA
2020-2024
Explored narrative composition, lighting, and visual direction through analog and digital mediums.
15 Marketing Credits
Curry College — Milton, MA
2020-2024
Built foundations in consumer psychology, branding strategy, and market analysis to support design decision-making.
15 Marketing Credits
Curry College — Milton, MA
2020-2024
Built foundations in consumer psychology, branding strategy, and market analysis to support design decision-making.
15 Marketing Credits
Curry College — Milton, MA
2020-2024
Built foundations in consumer psychology, branding strategy, and market analysis to support design decision-making.
Graphic Design Certified
Blue Hills Regional Technical School
2016-2020
Introduced to visual communication, Adobe Creative Suite, and print production fundamentals.
Graphic Design Certified
Blue Hills Regional Technical School
2016-2020
Introduced to visual communication, Adobe Creative Suite, and print production fundamentals.
Graphic Design Certified
Blue Hills Regional Technical School
2016-2020
Introduced to visual communication, Adobe Creative Suite, and print production fundamentals.
[Awards]
Adobe Creative Suite Event
One of 50 students selected nationwide to attend Adobe's Creative Suite event for emerging design leaders.
2024
Adobe Creative Suite Event
One of 50 students selected nationwide to attend Adobe's Creative Suite event for emerging design leaders.
2024
Adobe Creative Suite Event
One of 50 students selected nationwide to attend Adobe's Creative Suite event for emerging design leaders.
2024
VPA Honors, Curry College
Recognized for outstanding performance in Visual & Performing Arts.
2024
VPA Honors, Curry College
Recognized for outstanding performance in Visual & Performing Arts.
2024
VPA Honors, Curry College
Recognized for outstanding performance in Visual & Performing Arts.
2024
Menino Arts Center Exhibition
Exhibited original design work at Boston’s Menino Arts Center, highlighting visual storytelling and brand development.
2024
Menino Arts Center Exhibition
Exhibited original design work at Boston’s Menino Arts Center, highlighting visual storytelling and brand development.
2024
Menino Arts Center Exhibition
Exhibited original design work at Boston’s Menino Arts Center, highlighting visual storytelling and brand development.
2024
Silver Medal, SkillsUSA
Regional award in Graphic Design, Massachusetts SkillsUSA.
2020
Silver Medal, SkillsUSA
Regional award in Graphic Design, Massachusetts SkillsUSA.
2020
Silver Medal, SkillsUSA
Regional award in Graphic Design, Massachusetts SkillsUSA.
2020
MCAS High Achievement Award
State-level recognition for academic excellence and creative achievement.
2019
MCAS High Achievement Award
State-level recognition for academic excellence and creative achievement.
2019
MCAS High Achievement Award
State-level recognition for academic excellence and creative achievement.
2019
[Fun Facts]
Favorite Book
Atomic Design
Brad Frost
Favorite Book
Atomic Design
Brad Frost
Favorite Book
Atomic Design
Brad Frost
Favorite Book
Don't Make Me Think
Steve Krug
Favorite Book
Don't Make Me Think
Steve Krug
Favorite Book
Don't Make Me Think
Steve Krug
Favorite Book
Made to Stick
Chip and Dan Heath
Favorite Book
Made to Stick
Chip and Dan Heath
Favorite Book
Made to Stick
Chip and Dan Heath
Favorite Podcast
The Marketing Millennials
Daniel Murray
Favorite Podcast
The Marketing Millennials
Daniel Murray
Favorite Podcast
The Marketing Millennials
Daniel Murray
Active Hobby
Traveling/Photography
Traveling Around the world.
Active Hobby
Traveling/Photography
Traveling Around the world.
Active Hobby
Traveling/Photography
Traveling Around the world.
[Inspirations]
