My work sits at the intersection of creative direction, merchandising, and performance, translating seasonal strategy into scalable systems that drive traffic, conversion, and measurable business impact. I have led initiatives across email marketing, on-site merchandising, press activation, packaging, and cross-channel retail launches, partnering closely with marketing, merchandising, and product teams.

My work is grounded in UX principles, structuring information, flows, and systems that reduce friction while maintaining strong brand identity.

I am drawn to fast-paced retail environments where clarity, consistency, and execution matter as much as creativity, and where strong systems enable brands to grow without losing their voice.