SEC. 02 / Section Title & Intro

PUZZLE PIECE 002

Concept Development

Cover Design

Illustration & Layout

Production Prep

Case Study Intro

GNAR is a conceptual snowboarding brand I created to explore the intersection of luxury fashion and alpine performance. Built as a full-funnel design project, GNAR extends across four seasonal collections—each with its own narrative, visual identity, and product ecosystem. The work spans brand identity, campaign creative, packaging, digital storefronts, and retail activations, demonstrating how cohesive design systems can establish a premium brand presence across both physical and digital touchpoints.

GNAR | Alpine Billboard Campaign

Designed large-scale outdoor advertising to position GNAR as a luxury alpine brand. The campaign fused high-fashion visuals with resort nightlife energy, creating a striking out-of-home presence that elevated brand recognition.

GNAR | Performance Billboard Activation

Produced billboard creative showcasing GNAR’s apparel in action. Balanced editorial style with dynamic motion to emphasize performance, style, and exclusivity in a single high-impact visual.

GNAR | Flagship Retail Experience

Branded the resort-side flagship with premium signage and integrated gondola entry design. Extended the alpine lifestyle into a physical retail identity, strengthening consumer connection at point-of-sale.

GNAR | Print Marketing Campaign

Designed editorial-style print collateral promoting seasonal in-store sales. Leveraged clean layouts and photography to drive direct response while maintaining GNAR’s elevated luxury aesthetic.

GNAR | Social Media Launch Campaign

Developed a cohesive Instagram rollout to highlight signature collections. Blended lifestyle photography with product storytelling to boost digital engagement and reinforce premium positioning.

GNAR | Branded Packaging Design

Crafted bespoke packaging that turns unboxing into an editorial brand moment. Incorporated alpine textures and bold prints to extend GNAR’s story through every consumer touchpoint.

GNAR | Limited-Edition Capsule Packaging

Designed premium packaging for GNAR’s capsule helmet collection. Merged tactile materials and alpine motifs to showcase craftsmanship and elevate product exclusivity.

GNAR | Digital Invitation Campaign

Created mobile-first digital invites for seasonal product drops. Minimal editorial layouts and strong typography reinforced exclusivity and positioned GNAR as a luxury snowboard label.

GNAR | Experiential Elevator Wrap

Transformed everyday environments into immersive brand touchpoints with elevator wraps. Combined alpine scenery and action imagery to extend GNAR’s identity into resort life.

GNAR | Madd Max Digital Experience

Designed an immersive e-commerce experience for the Madd Max line. Balanced editorial grit with a luxury layout to capture both streetwear rebellion and alpine performance.

GNAR | Glacier Denim Digital Experience

Developed a denim-inspired digital collection page. Leveraged raw textures, layered photography, and bold typography to merge fashion editorial with functional product storytelling.

GNAR | Cabin Core Digital Experience

Designed an e-commerce showcase for Cabin Core. Incorporated warm rustic tones and alpine motifs to emphasize heritage, craftsmanship, and seasonal storytelling.

GNAR | Porcelain Press Digital Experience

Crafted an elevated digital storefront for the Porcelain Press line. Used porcelain-inspired patterns and clean editorial grids to highlight luxury details in apparel and accessories.

GNAR | Madd Max Collection Page

Built a product grid system tailored for Madd Max. Focused on ease of navigation while reinforcing brand identity through graffiti textures and editorial photography.

GNAR | Glacier Denim Collection Page

Designed a modernized product listing page that blends retail efficiency with high-fashion cues. Integrated lifestyle photography alongside product shots to elevate perceived value.e layout designed for GNAR’s seasonal product grid. Optimized for digital and print use, it creates consistency across platforms while highlighting the mix-and-match flexibility of the collection.

GNAR | Cabin Core Collection Page

Created an online shop with nostalgic alpine cues. Blended product grids with heritage visuals to connect emotionally with winter culture and outdoor tradition.

GNAR | Porcelain Press Collection Page

Built a refined e-commerce page for the Porcelain Press collection. Prioritized clarity in the shopping journey while highlighting intricate patterns and premium finishes.

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Process

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{ Impact Highlights }

Brand Cohesion: Created a full lifestyle brand system spanning apparel, retail, digital, and social.
Engagement Strategy: Developed editorial-style campaigns designed to resonate with luxury outdoor audiences.
Scalable Design: Built modular layouts and templates that can adapt across seasonal collections and channels.
Market Positioning: Positioned GNAR as a disruptive, fashion-forward competitor in the snowboarding industry.

{ Retailers & Features }

Flagship Store Concept (Vail, Colorado)
Seasonal Retail Pop-Ups (Aspen, Park City, Whistler)
Digital Campaign Mockups (Instagram, Email, Shopify)
Editorial Features (Hypebeast, Highsnobiety, Vogue Sport)

Unified Winter Campaign System

Built a modular visual system for GNAR’s winter launch—key art, OOH, retail signage, social, and web—anchored by a 12-column grid, clear type scale, and color roles so every touchpoint stays on-brand.

OOH → Digital Continuity

Extended billboard key art into short-form video, paid/social placements, and PDP banners. Standardized photo treatment and headline lockups so assets read from 30 feet and 3 inches.

Faster Creative Ops

et up Figma components, variants, and export presets with vendor spec sheets—cutting iteration time, reducing rework, and making last-minute size changes low-risk.