2024
GNAR
Digital Marketing Creative — Winter Campaign System
SEC. 02 / Email Marketing
PUZZLE PIECE 002
Email Design
Each campaign reflects a distinct facet of my work: daily sends, seasonal template systems, lifecycle automations, and recipe-driven storytelling. Click any campaign in the iPhone mockup to explore.
{ Impact Highlights }
- Drove measurable increases in engagement across seasonal campaigns.
- Reliable production through precise dielines & layered spot plates.
- Produced and delivered two original email campaigns per day.
{ Campaign Types }
Ready to Explore?
Tap any email in the iPhone mockup to experience the full campaign designs and see how strategic thinking translates into engaging user experiences.
FIG.01 — Iphone Emails / INTERACTIVE EXPERIENCE
Email User Journey
I architected Weston Table’s modular email system across daily campaigns and lifecycle flows, aligned to site navigation and seasonal merchandising. This demo walks the path from inbox to checkout to show how design, content, and links work as one journey.
FIG.02 — USER JOURNEY DEMONSTRATION / INTERACTIVE EXPERIENCE
{ Step Detail }
01
Email Engagement
- Seasonal subject + preheader tuned for relevance
- Hero story highlights featured products in a modular layout
- Primary CTA routes to the curated collection landing
{Outcome}
↑ Click-through to site (CTR)↓ Time-to-ship per campaign↑ Session depth & list health
SEC. 03/ Proprietary Product Design
PUZZLE PIECE 002
Book Cover Redesigns
Editorial redesigns for two leather-bound heritage titles, unifying illustration, typography, materials, and finishes for collector appeal and campaign use.
FIG.03 — Book 1 Cover Design / INTERACTIVE EXPERIENCE
FIG.04 — Book 2 Cover Design / INTERACTIVE EXPERIENCE
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Process
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{ Impact Highlights }
- Collector-grade presence with a restrained palette and premium finishes.
- Reliable production through precise dielines, underbase choke, and vendor targets.
- Consistent brand system adaptable to marketing, retail, and PR features.
{ Retailers & Features }
- Saks Fifth Avenue
- Perigold
- One Kings Lane
- Over the Moon
- FAO Schwarz
- Send a Frame
- Graphic Image
- Landmarks Unlimited
- Weston Table
Nostolgic Deer Designs
Rebuilt Weston Table’s email program (daily + lifecycle), aligned the on-site experience and seasonal collections, and designed proprietary products end-to-end—one cohesive, shoppable journey.
FIG.05 — Deer Ornaments/ INTERACTIVE EXPERIENCE
{
Process
}
{ Impact Highlights }
- Collector-grade presence with a restrained palette and premium finishes.
- Reliable production through precise dielines, underbase choke, and vendor targets.
- Consistent brand system adaptable to marketing, retail, and PR features.
{ Materials & Methods }
- UV print on wood,
- Spot-white underbase
- Laser-cut paths
- Hanger-hole placement
- Underbase choke tuned
- Color targets & QA
- Packaging dielines
- Vendor sampling
FIG.05 — Deer Ornaments/ INTERACTIVE EXPERIENCE
