[Cases 06] ALLMODERN, Wayfair
High-volume social video and paid media creative for seasonal retail campaigns across AllModern and Wayfair.
Social Video & Paid Media Campaigns
Project Overview
Produced platform-native social video, motion, and static assets supporting seasonal brand campaigns, promotions, and store storytelling across AllModern and Wayfair. Work focused on translating merchandising priorities into engaging, performance-aware creative optimized for organic and paid placements.
Problem Statement
AllModern and Wayfair required a fast, repeatable flow of social-first video creative to support frequent retail campaigns across multiple formats, placements, and audiences, without sacrificing brand consistency or performance standards.
Approach
Designed and built a modular UX + visual system focused on product discovery, customization clarity, and streamlined quote requests. Work emphasized clear information architecture, consistent component patterns, and friction reduction across the design-to-quote flow. The system enabled users to confidently explore cabinetry options, understand craftsmanship details, and complete quote requests efficiently across desktop and mobile experiences.
[Industry]
E-commerce + Home Retail
[My Role]
Social Video + Paid Media Designer
[Platforms]
Adobe After Effects, Premiere Pro
[Timeline]
2022–2024
Results
Supported high-frequency seasonal retail campaigns across paid and organic social by delivering platform-native video and motion assets at scale.
Improved consistency and brand clarity across social video placements and in-store storytelling through repeatable creative formats.
Enabled faster creative turnaround for time-sensitive retail moments by producing modular, adaptable assets optimized for multiple placements and audiences.
