Multi-Brand Social Systems (Wayfair & AllModern)
Scaling social-first narratives for national retail brands. Focused on regional retail launches and platform-native video production.
Role
Social Video + Paid Designer
Type
Web
Timeline
2022-2024
Outcome
25% Sale Increase 38% Event Attendance Increase
Developed the first store-level social framework for AllModern’s physical retail expansion.
Assisted in high-performance assets monthly across Instagram, Pinterest, and TikTok.
Translated national brand standards into localized community engagement strategies.
January 31, 2025
