[Case 02] Milton Access Television

Real-time content production and live-event marketing for high-visibility sports broadcasts.

Jump to Section

Tools + Methods

Figma

Shopify Collections + Metafields

Shopify + Metafields

Adobe CC

QA Checklist

Klaviyo

GA4

AI-assisted Workflow

UTM Tracking

Jump to Section

Tools + Methods → Marketing Operations Stack

Klaviyo

GA4

UTM Tracking

Shopify Collections + Metafields

Shopify + Metafields

QA Checklist

Figma

Adobe CC

AI-assisted Workflow

Logo
Milton Access Television: Live Sports Coverage + Social Media

Real-time content production and live-event marketing for high-visibility sports broadcasts.

Supported live sports broadcasts and game-day marketing through real-time video production, social content, and on-air graphics for Milton Access Television’s athletics programming. Work focused on fast turnaround, clear visual storytelling, and consistent branding across live broadcast and social channels.

MATV needed a consistent, high-energy visual presence for live sports coverage and promotions—capable of keeping pace with game-day schedules, playoff events, and real-time audience engagement across broadcast and social platforms.

Approach

Designed and built a modular UX + visual system focused on product discovery, customization clarity, and streamlined quote requests. Work emphasized clear information architecture, consistent component patterns, and friction reduction across the design-to-quote flow. The system enabled users to confidently explore cabinetry options, understand craftsmanship details, and complete quote requests efficiently across desktop and mobile experiences.

[Industry]

Sports Media • Production

[My Role]

Media Production Specialist

[Platforms]

Instagram • YouTube Live • Tv Broadcast

[Timeline]

September 2023 – January 2024

Results

Supported live sports broadcasts, playoff promotions, and high-attendance community events through real-time graphics and social content delivery.

Improved visual consistency across live broadcast graphics and social media promotions during fast-moving game-day coverage.

Enabled faster turnaround for game-day announcements, schedule changes, and time-sensitive content without sacrificing clarity or brand standards.

Showcase image
Milton Football Championship
Gillette Stadium Championship Game
Showcase image
Milton Football
Instagram Post
Milton Football Reel
Team Recognition & Engagment
Showcase image
Milton Football Instagram Post
Instagram Post
Showcase image
Milton Soccer Senior Night Instagram Post
Custom graphics and reels honoring graduating athletes, shared across social channels to maximize engagement.
Milton Soccer Reel
Team Recognition & Engagment
Milton Hockey Reel
Game-day graphics and motion posts driving live stream views and reinforcing Wildcats branding across platforms.
Showcase image
Milton Hocket Instagram Post
The Cats are hitting the ice for their first home game of the season TONIGHT at 6pm! 🏒 PACK THE U and GET LOUD. 👏 You can catch the game tomorrow LIVE on MTV’s YouTube Channel. Click the link in our bio to stream! ⬆️ #ROLLCATS #Milton #MiltonMa #Hockey #HighSchoolHockey #GirlsHockey
Showcase image
Milton Basketball Instagram Post
Game-day graphics and motion posts driving live stream views and reinforcing Wildcats branding across platforms.
Milton Basketball Reel
Created mobile-first digital invites for seasonal product drops. Minimal editorial layouts and strong typography reinforced exclusivity and positioned GNAR as a luxury snowboard label.
Milton Engagment & Team Interaction Reel
Spooky Edition
Showcase image
Milton Football Instagram Post
Player Highlights and community Engagment
Select this text to see the highlight effect