Back

A Full-Scope Brand Ecosystem

Led the creative direction from the ground up, developing the logo system, brand identity, product graphics, and packaging, and extending the visual language across digital and physical experiences.

Role

Creative Director + Lead Designer

Type

Brand

Timeline

2024

Outcome

Unified storytelling, product, & environment

Integrated Brand Architecture: Engineered a unified visual identity and logo system from the ground up, scaling the brand language across product graphics, technical apparel, and premium packaging

Multi-Channel Visual Systems: Developed high-impact creative for global OOH campaigns, seasonal digital rollouts, and immersive resort-side flagship retail experiences

Performance-Driven Storytelling: Fused editorial aesthetics with technical product narratives to elevate brand recognition and establish a unique, premium market position within the competitive snow sports industry

GNAR | Alpine Billboard Campaign

Designed large-scale outdoor advertising to position GNAR as a luxury alpine brand. The campaign fused high-fashion visuals with resort nightlife energy, creating a striking out-of-home presence that elevated brand recognition.

GNAR | Performance Billboard Activation

Produced billboard creative showcasing GNAR’s apparel in action. Balanced editorial style with dynamic motion to emphasize performance, style, and exclusivity in a single high-impact visual.

GNAR | Flagship Retail Experience

Branded the resort-side flagship with premium signage and integrated gondola entry design. Extended the alpine lifestyle into a physical retail identity, strengthening consumer connection at point-of-sale.

GNAR | Print Marketing Campaign

Designed editorial-style print collateral promoting seasonal in-store sales. Leveraged clean layouts and photography to drive direct response while maintaining GNAR’s elevated luxury aesthetic.

GNAR | Social Media Launch Campaign

Developed a cohesive Instagram rollout to highlight signature collections. Blended lifestyle photography with product storytelling to boost digital engagement and reinforce premium positioning.

GNAR | Branded Packaging Design

Crafted bespoke packaging that turns unboxing into an editorial brand moment. Incorporated alpine textures and bold prints to extend GNAR’s story through every consumer touchpoint.

GNAR | Limited-Edition Capsule Packaging

Designed premium packaging for GNAR’s capsule helmet collection. Merged tactile materials and alpine motifs to showcase craftsmanship and elevate product exclusivity.

GNAR | Digital Invitation Campaign

Created mobile-first digital invites for seasonal product drops. Minimal editorial layouts and strong typography reinforced exclusivity and positioned GNAR as a luxury snowboard label.

GNAR | Experiential Elevator Wrap

Transformed everyday environments into immersive brand touchpoints with elevator wraps. Combined alpine scenery and action imagery to extend GNAR’s identity into resort life.

GNAR | Madd Max Digital Experience

GNAR | Glacier Denim Digital Experience

GNAR | Cabin Core Digital Experience

GNAR | Porcelain Press Digital Experience

GNAR | Madd Max Collection Page

Built a product grid system tailored for Madd Max. Focused on ease of navigation while reinforcing brand identity through graffiti textures and editorial photography.

GNAR | Glacier Denim Collection Page

Designed a modernized product listing page that blends retail efficiency with high-fashion cues. Integrated lifestyle photography alongside product shots to elevate perceived value.e layout designed for GNAR’s seasonal product grid.

GNAR | Cabin Core Collection Page

Created an online shop with nostalgic alpine cues. Blended product grids with heritage visuals to connect emotionally with winter culture and outdoor tradition.

GNAR | Porcelain Press Collection Page

Built a refined e-commerce page for the Porcelain Press collection. Prioritized clarity in the shopping journey while highlighting intricate patterns and premium finishes.