Back

Back

Back

[Case 03]

Full Brand Ecosystem Built From Concept to Launch

Jump to Section

Tools + Methods

Figma

Shopify Collections + Metafields

Adobe CC

QA Checklist

Klaviyo

GA4

AI-assisted Workflow

UTM Tracking

Email Marketing


On-Site Merchandising


Press + Media


Book Cover Redesign


Seasonal Product


Jump to Section

Tools + Methods

Figma

Shopify Collections + Metafields

Shopify + Metafields

Adobe CC

QA Checklist

Klaviyo

GA4

AI-assisted Workflow

UTM Tracking

Strategy + Discovery


System + Identity


Prototype + Refinement


Outcomes + Learnings


Jump to Section

Tools + Methods

Figma

Shopify Collections + Metafields

Shopify + Metafields

Adobe CC

QA Checklist

Klaviyo

GA4

AI-assisted Workflow

UTM Tracking

Email Marketing


On-Site Merchandising


Press + Media


Book Cover Redesign


Seasonal Product


GNAR Snowboarding: A Full-Scope Brand Ecosystem

Building a Lifestyle Brand From Concept to Commerce

[Project Overview]

GNAR Snowboarding was conceived as a bold, youth-driven brand that merges streetwear culture with the adrenaline of snow sports. I led the creative direction from the ground up, developing the logo system, brand identity, product graphics, and packaging, and extending the visual language across digital and physical experiences. The outcome was a cohesive ecosystem that unified storytelling, product, and environment under one design system.

The challenge was to build an entirely new brand presence in a saturated snowboarding market, one that felt both authentic and elevated. GNAR needed a visual identity that would attract the next generation of riders while translating seamlessly across apparel, digital platforms, and retail touchpoints.


[Industry]

Outdoor + Lifestyle + Apparel

[My Role]

Creative Director + Lead Designer

[Platforms]

Desktop, Mobile Web, In-Store

[Timeline]

2024

Showcase image
GNAR | Alpine Billboard Campaign
Designed large-scale outdoor advertising to position GNAR as a luxury alpine brand. The campaign fused high-fashion visuals with resort nightlife energy, creating a striking out-of-home presence that elevated brand recognition.
Showcase image
GNAR | Performance Billboard Activation
Produced billboard creative showcasing GNAR’s apparel in action. Balanced editorial style with dynamic motion to emphasize performance, style, and exclusivity in a single high-impact visual.
Showcase image
GNAR | Flagship Retail Experience
Branded the resort-side flagship with premium signage and integrated gondola entry design. Extended the alpine lifestyle into a physical retail identity, strengthening consumer connection at point-of-sale.
Showcase image
GNAR | Print Marketing Campaign
Designed editorial-style print collateral promoting seasonal in-store sales. Leveraged clean layouts and photography to drive direct response while maintaining GNAR’s elevated luxury aesthetic.
Showcase image
GNAR | Social Media Launch Campaign
Developed a cohesive Instagram rollout to highlight signature collections. Blended lifestyle photography with product storytelling to boost digital engagement and reinforce premium positioning.
Showcase image
GNAR | Branded Packaging Design
Crafted bespoke packaging that turns unboxing into an editorial brand moment. Incorporated alpine textures and bold prints to extend GNAR’s story through every consumer touchpoint.
Showcase image
GNAR | Limited-Edition Capsule Packaging
Designed premium packaging for GNAR’s capsule helmet collection. Merged tactile materials and alpine motifs to showcase craftsmanship and elevate product exclusivity.
Showcase image
GNAR | Digital Invitation Campaign
Created mobile-first digital invites for seasonal product drops. Minimal editorial layouts and strong typography reinforced exclusivity and positioned GNAR as a luxury snowboard label.
Showcase image
GNAR | Experiential Elevator Wrap
Transformed everyday environments into immersive brand touchpoints with elevator wraps. Combined alpine scenery and action imagery to extend GNAR’s identity into resort life.
GNAR | Madd Max Digital Experience
GNAR | Madd Max Digital Experience
GNAR | Glacier Denim Digital Experience
GNAR | Glacier Denim Digital Experience
GNAR | Cabin Core Digital Experience
GNAR | Cabin Core Digital Experience
GNAR | Porcelain Press Digital Experience
GNAR | Porcelain Press Digital Experience
GNAR | Madd Max Collection Page
GNAR | Madd Max Collection Page
Built a product grid system tailored for Madd Max. Focused on ease of navigation while reinforcing brand identity through graffiti textures and editorial photography.
GNAR | Glacier Denim Collection Page
GNAR | Glacier Denim Collection Page
Designed a modernized product listing page that blends retail efficiency with high-fashion cues. Integrated lifestyle photography alongside product shots to elevate perceived value.e layout designed for GNAR’s seasonal product grid.
GNAR | Cabin Core Collection Page
GNAR | Cabin Core Collection Page
Created an online shop with nostalgic alpine cues. Blended product grids with heritage visuals to connect emotionally with winter culture and outdoor tradition.
GNAR | Porcelain Press Collection Page
GNAR | Porcelain Press Collection Page
Built a refined e-commerce page for the Porcelain Press collection. Prioritized clarity in the shopping journey while highlighting intricate patterns and premium finishes.

[Process]

01

Concept Direction

01

Concept Direction

01

Concept Direction

02

System → Identity

02

System → Identity

02

System → Identity

03

Prototype→ Refine

03

Prototype→ Refine

03

Prototype→ Refine

[Outcome]

Results

Flagship Store Concept (Vail, Colorado)

Seasonal Retail Pop-Ups (Aspen, Park City, Whistler)

Digital Campaign Mockups (Instagram, Email, Shopify)

Editorial Features (Hypebeast, Highsnobiety, Vogue Sport)

Cohesive design consistency across 3 physical + 5 digital touchpoints

Key Learnings

Brand Cohesion: Created a full lifestyle brand system spanning apparel, retail, digital, and social.

Engagement Strategy: Developed editorial-style campaigns designed to resonate with luxury outdoor audiences.

Scalable Design: Built modular layouts and templates that can adapt across seasonal collections and channels.

Select this text to see the highlight effect