As Weston Table’s Digital Marketing Creative, I led the execution and optimization of a core retail marketing channel supporting seasonal campaigns, merchandising priorities, and brand storytelling across the U.S. market.

Partnering closely with marketing leadership, merchandising, and e-commerce teams, I translated seasonal strategy into scalable, high-velocity execution across email, web, and print, improving speed to market, campaign consistency, and measurable performance within a high-volume retail environment.

Produced platform-native social video, motion, and static assets supporting seasonal brand campaigns, promotions, and store storytelling across AllModern and Wayfair. Work focused on translating merchandising priorities into engaging, performance-aware creative optimized for organic and paid placements.

Supported live sports broadcasts and game-day marketing through real-time video production, social content, and on-air graphics for Milton Access Television’s athletics programming. Work focused on fast turnaround, clear visual storytelling, and consistent branding across live broadcast and social channels.

GNAR Snowboarding was conceived as a bold, youth-driven brand that merges streetwear culture with the adrenaline of snow sports. I led the creative direction from the ground up, developing the logo system, brand identity, product graphics, and packaging, and extending the visual language across digital and physical experiences. The outcome was a cohesive ecosystem that unified storytelling, product, and environment under one design system.

As Lead Designer, I built the digital identity and website for Ash & Willow, a high-end cabinetry brand blending craftsmanship with modern UX principles. The experience was designed to directly support lead generation and sales conversations by improving product clarity and reducing friction in the quote request process.

I led the end-to-end design process, including site architecture, UI system, and visual direction, to translate tactile craftsmanship into an elegant digital experience.The goal was to streamline product discovery, elevate brand storytelling, and simplify quote requests for designers and homeowners.