Boston, MA
Digital Designer + Marketing Coordinator
I design commerce + content journeys with measurable impact. Systems, prototypes, + outcomes, not fluff.
[Cases]
[About Me]
Desirée J. Rodriguez
Digital Designer
Hi, I am a digital designer with a passion for crafting seamless, intuitive digital experiences.
I believe in combining creativity with functionality, ensuring that every design not only looks great but works flawlessly. My goal is to create user-centered designs that make a lasting impact.
Desirée J. Rodriguez
[Accomplishments]
Email Impact Award
[3x]
Email Impact Award
[3x]
Email Impact Award
[3x]
Adobe CC Showcase
[2x]
Adobe CC Showcase
[2x]
Adobe CC Showcase
[2x]
UX/UI Design Feature
[2x]
UX/UI Design Feature
[2x]
UX/UI Design Feature
[2x]
Visual Storytelling
[1x]
Visual Storytelling
[1x]
Visual Storytelling
[1x]
[Testimonials]
Email Marketing Design
Her email system immediately improved click-through and cut build time; templates made our workflow seamless.
Marketing Director
Email Marketing Design
Her email system immediately improved click-through and cut build time; templates made our workflow seamless.
Marketing Director
Email Marketing Design
Her email system immediately improved click-through and cut build time; templates made our workflow seamless.
Marketing Director
UX/UI + Content Systems
The interfaces felt intuitive yet refined, and the editorial detail made the experience memorable for our users.
Product Manager
UX/UI + Content Systems
The interfaces felt intuitive yet refined, and the editorial detail made the experience memorable for our users.
Product Manager
UX/UI + Content Systems
The interfaces felt intuitive yet refined, and the editorial detail made the experience memorable for our users.
Product Manager
Brand Identity + Editorial
She captured the essence of our brand in a clean, scalable identity; every asset felt intentional and timeless.
Creative Director
Brand Identity + Editorial
She captured the essence of our brand in a clean, scalable identity; every asset felt intentional and timeless.
Creative Director
Brand Identity + Editorial
She captured the essence of our brand in a clean, scalable identity; every asset felt intentional and timeless.
Creative Director
[Approach]
01
Strategy & Planning
I start by understanding the vision and business goals. and planning, with in-depth research then I define the structure and key elements needed for projects.
01
Strategy & Planning
I start by understanding the vision and business goals. and planning, with in-depth research then I define the structure and key elements needed for projects.
01
Strategy & Planning
I start by understanding the vision and business goals. and planning, with in-depth research then I define the structure and key elements needed for projects.
02
Design & Development
I craft a visually stunning and functional design that aligns with the brand. I then focus on responsive layouts, and high-performance development to ensure a smooth experience.
02
Design & Development
I craft a visually stunning and functional design that aligns with the brand. I then focus on responsive layouts, and high-performance development to ensure a smooth experience.
02
Design & Development
I craft a visually stunning and functional design that aligns with the brand. I then focus on responsive layouts, and high-performance development to ensure a smooth experience.
03
Launch & Growth
Once everything is tested and refined, I launch your project with precision. Post-launch, I provide ongoing support, updates, and strategies to help scale and maximize results.
03
Launch & Growth
Once everything is tested and refined, I launch your project with precision. Post-launch, I provide ongoing support, updates, and strategies to help scale and maximize results.
03
Launch & Growth
Once everything is tested and refined, I launch your project with precision. Post-launch, I provide ongoing support, updates, and strategies to help scale and maximize results.
[Tools In Rotation]
Adobe Creative Suite
Professional design across email, print, digital, and UX/UI.
Adobe Creative Suite
Professional design across email, print, digital, and UX/UI.
Adobe Creative Suite
Professional design across email, print, digital, and UX/UI.
Canva
Used to create social media posts, presentations, posters, videos, logos and more.
Canva
Used to create social media posts, presentations, posters, videos, logos and more.
Canva
Used to create social media posts, presentations, posters, videos, logos and more.
Notion
Design systems and workflow management.
Notion
Design systems and workflow management.
Notion
Design systems and workflow management.
Klaviyo
Email design with data-driven optimization.
Klaviyo
Email design with data-driven optimization.
Klaviyo
Email design with data-driven optimization.
Figma
Prototyping and collaborative design.
Figma
Prototyping and collaborative design.
Figma
Prototyping and collaborative design.
Framer
Site design and interactive prototyping.
Framer
Site design and interactive prototyping.
Framer
Site design and interactive prototyping.
Shopify
E-commerce design and merchandising.
Shopify
E-commerce design and merchandising.
Shopify
E-commerce design and merchandising.