Designing Digital Experiences

Desirée J
Rodriguez

UX/UI + Visual Designer

Design that elevates brands, engages users, drives results.

Location

Boston, MA

Graphic DesignInteraction DesignEditorial StorytellingUX/UI DesignBrand SystemsEmail MarketingGraphic DesignInteraction DesignEditorial StorytellingUX/UI DesignBrand SystemsEmail Marketing

SEC. 01/FEATURED PROJECTS

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Creativity
Expertise

Branding, Email Design, UX/UI, Publications, Digital Strategy, Graphic Design.

2024-2025

Weston Table

Digital Marketing Creative

Brand Identity · Digital Campaign · Retail Activation · UX/UI

2024

GNAR

Digital Marketing Creative — Winter Campaign System

Sports Broadcasting · Live Production · Motion Graphics · Social Content

2023-2024

Milton Access TV

Sports Broadcast & Motion Graphics

SEC. 02/About Me

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Hey, Hi
Hello!

Desireejdesigns@gmail.com

I collaborate across retail, luxury e-commerce, and digital media—bringing brand polish to product outcomes.

Contact Me

Based in Boston, MA

I'm Desirée — a UX/UI + Visual Designer based in Boston. I fuse an editorial eye with system thinking to build digital experiences that are clear, elegant, and measurable. My work spans retail email systems, branded content, catalogs/books, and UX for web—linking brand storytelling with conversion-focused design.

I've delivered campaigns and product visuals across e-commerce, interiors, and sports media, introducing AI-assisted workflows, reusable design libraries, and accessibility checks that speed production and keep quality high.

Beyond the pixels, I'm a storyteller—pulling from editorial layouts, city rhythms, and the craft behind beautiful systems.

Achievements & Awards

Recognition — Design excellence and creative leadership

Adobe Creative Suite Event

One of 50 students selected nationwide to attend Adobe's Creative Suite Event.

2024

VPA Honors, Curry College

Recognized for outstanding performance in Visual & Performing Arts.

2024

Silver Medal, SkillsUSA (Graphic Design)

Regional competition award in Graphic Design.

2020

MCAS High Achievement Award

Statewide recognition for top-tier exam performance.

2019

SEC. 03/ABOUT ME

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Beyond Work
Personal

Distinguished gentlemen, nature walks, cozy corners, and the small studies that shape my design eye

SEC. 03/Experience

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Experience
Skills

Digital Marketing Creative

Weston Table · Massachusetts, USA

2024–2025

Adobe CCFigmaFramerMotionEmail designAI-enhanced design workflows

Leading luxury-level campaigns across email, web, and print that increased engagement by 45% and revenue by 30%. Directing creative for daily and seasonal campaigns, balancing editorial quality with commercial performance. Designing and producing two published coffee-table books, elevating brand storytelling. Introducing AI workflows (design, editing, copy) that improved team productivity and brand consistency. Reimagining Shopify collections to strengthen merchandising and navigation.

Key achievements

Increased click-through rates by 22% across email campaigns.
Shipped 300+ assets spanning email, web, and print.
Built seasonal template system, improving consistency and output speed.
Introduced AI-assisted editing and design across photo, copy, and messaging.

Company site

Social Media Coordinator

Wayfair / AllModern · Boston, MA (Hybrid)

2022-2024

Adobe CCSocial Campaign DesignContent StrategyVideo EditingCross-Platform Design

Freelance & Internships

East Coast Printing · Milton Access TV · Friends of the Blue Hills · Boston, MA

2019–2023

Adobe CCPremiere Pro,Motion GraphicsPrint ProductionCampaign Development

Curry College

Education · Massachusetts, USA

2020–2025

Adobe CCBuissness MarketingPhotography

UX Design Certificate

Certifications · Massachusetts, USA

(2024–2025)

Adobe CCFigmaFramerMotion

Digital Marketing Creative

Weston Table · Massachusetts, USA

2024–2025

Adobe CCFigmaFramerMotionEmail designAI-enhanced design workflows

Key achievements

Increased click-through rates by 22% across email campaigns.
Shipped 300+ assets spanning email, web, and print.
Built seasonal template system, improving consistency and output speed.
Introduced AI-assisted editing and design across photo, copy, and messaging.

Company site

Social Media Coordinator

Wayfair / AllModern · Boston, MA (Hybrid)

2022-2024

Adobe CCSocial Campaign DesignContent StrategyVideo EditingCross-Platform Design

Freelance & Internships

East Coast Printing · Milton Access TV · Friends of the Blue Hills · Boston, MA

2019–2023

Adobe CCPremiere Pro,Motion GraphicsPrint ProductionCampaign Development

Curry College

Education · Massachusetts, USA

2020–2025

Adobe CCBuissness MarketingPhotography

UX Design Certificate

Certifications · Massachusetts, USA

(2024–2025)

Adobe CCFigmaFramerMotion

Experience Highlights

Weston Table

Digital Marketing Creative

2024–Present · Massachusetts, USA

Designing email, web, and social assets in a fast-paced environment; evolving the brand system and building repeatable templates.

Increased CTR with data-informed email design.
Built flexible component-based templates.
Aligned visuals across web, email, and social.

SEC. 04/Capabilities & Services

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Skills
Services

I partner with forward-thinking brands and ambitious teams to create digital experiences that resonate. From concept to launch, every project is approached with strategic thinking, editorial precision, and a commitment to meaningful design.

UX & UI Design

Research-driven interfaces, interactive prototypes, and digital experiences designed with clarity, motion, and editorial polish.

The interface Desirée designed elevated our entire product. The layouts felt intuitive yet refined, and her eye for editorial detail made the experience memorable

Product ManagerTech Startup

Email Marketing Design

Complete system builds, template creation, A/B-tested flows, and visual storytelling that drive engagement and revenue.

Her email designs completely transformed our engagement. Click-through rates doubled within the first month, and the system she built streamlined our entire workflow.

Marketing DirectoLifestyle Brand

Social Media & Digital Marketing

Cohesive campaigns and branded content tailored to each platform. Includes: • Instagram – Editorial feed planning, carousel storytelling, branded templates • TikTok – Short-form video concepts, trend-aligned graphics, motion overlays • Facebook – Campaign assets, ads, cover/brand styling for consistent messaging • Pinterest & LinkedIn – Branded graphics, infographics, ad assets Designed to deliver a unified identity across every touchpoint.

Desirée brought cohesion to our social presence across Instagram, TikTok, and Facebook. Our feeds finally told a consistent story, and engagement grew week after week.

FounderBoutique Business

Brand Identity & Graphic Design

Logo design, guidelines, and multi-format assets (print, digital, product) that expand brand storytelling.

She captured the essence of our brand and translated it into a clean, scalable identity. Every asset — from logos to print collateral — felt intentional and timeless.

Creative DirectorRetail Company

Photography & Motion Graphics

The photography and subtle motion graphics gave our campaign a human edge. It didn’t just look beautiful; it felt alive and connected with our audience